31 May '13, 4pm

The Jargon of Junk Food

The Jargon of Junk Food

The holy grail of junk-food science is vanishing caloric density , where the food melts in your mouth so quickly that the brain is fooled into thinking it’s hardly consuming any calories at all, so it just keeps snacking. In the process, packaged-food scientists want to avoid triggering sensory-specific satiety , the brain mechanism that tells you to stop eating when it has become overwhelmed by big, bold flavors. Instead, the real goals are either passive overeating , which is the excessive eating of foods that are high in fat because the human body is slow to recognize the caloric content of rich foods, or auto-eating : that is, eating without thinking or without even being hungry. (The opposite problem is being overhungry , where you’re so ravenous that you’ll basically eat anything that’s put in front of you.) Either way, if you end up with a food baby , a distended st...

Full article: http://spectrum.ieee.org/at-work/innovation/the-jargon-of...

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@ladyironchef AND the link you point to as the explanation doesn't explain 'why lady' either. Explanation please?

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