29 Oct '11, 11pm

How does your company track which instrument features your customers use most? Keithley’s Paul Franklin weighs in:

It’s said that for any sufficiently complex product, 80 percent of the users use only 20 percent of its features. I’d be willing to wager that’s true for Keithley Instruments’ products and plenty of other test and measurement instruments as well. Only problem is, how can I collect on that bet? The old school methods of sending your customers a survey (Which of the following 8,237 commands do you use regularly?) or locking them in an observation room and watching carefully (Pay no attention to the man behind the mirror) are costly, a hassle, and unlikely to produce convincing data anyway. So why not do what Google and Microsoft and Adobe do? Why not have the software track which features are used most and periodically phone home (anonymously) to report the results. If I had solid, reliable data like that, I could make all kinds of useful improvements with confidence that th...

Full article: http://www.eetimes.com/electronics-blogs/other/4229066/E-...

Tweets

4 Green Features Customers Want - Green Buildin...

ecohomemagazine.com 29 Oct '11, 9pm

Jeff, I think this article has some very interesting points. Indoor air quality being a critical benefit to many buyers is...

Wisdom from Paul Dunn

Wisdom from Paul Dunn

care2.com 30 Oct '11, 8pm

My Mum is now just over 100 years old. And until four years ago, our relationship was, shall we say, “challenging.” Like m...

Automotive Electronics: Do We Really Need All This Stuff? - Design News

Automotive Electronics: Do We Really Need All T...

designnews.com 28 Oct '11, 3am

GM engineering manager Chris Thibodeau provided a refreshingly blunt assessment of the state of automotive electronics rec...

Has Anything Really Changed Under Boon Wan?: Ch...

The latest cry of resale prices of HDB flat still soaring and that supply is shrinking, or demand is rising, tells of a pi...

Kitty Phone

Kitty Phone

ohsofickle.blogspot.com 09 Nov '11, 6am

As ya'll know, i cannot stand my phone looking boring....not even for a day. So yesterday i went to look for a pink screen...

Agilent Releases Easy-Access Instrument Command...

evaluationengineering.com 26 Oct '11, 1pm

Agilent Releases Easy-Access Instrument Command Software October 26, 2011. Agilent Technologies Inc. has released a new PC...

Phone Through Rate is new AdWords Ranking Factor

searchenginewatch.com 27 Oct '11, 12pm

This summer Google AdWords Call Metrics introduced $1 flat rate click-to-call charge on call tracking enabled ads delivere...

Want To Race An Electric Car or Hybrid? Now You Can, With Forza Motorsport 4 - Green Car Reports

Want To Race An Electric Car or Hybrid? Now You...

greencarreports.com 28 Oct '11, 3pm

By Nikki Gordon-Bloomfield Nikki Gordon-Bloomfield Contributing Writer BIO Nikki Gordon-Bloomfield is a self-confessed pet...

Nest Learning Thermostat: Shiny Toy or Serious Tool?

Nest Learning Thermostat: Shiny Toy or Serious ...

triplepundit.com 27 Oct '11, 12pm

Could this be a case of terrific industrial design and software wizardry whizzing right past the basic laws of physics and...

“Loving Your Customers Back” With Social Video Marketing

“Loving Your Customers Back” With Social Video ...

reelseo.com 25 Oct '11, 11pm

So if you are doing all that, then your business is still going to be fine even if you’re not doing social media; and the ...

Learning Chinese: The Potato Way

kiasuparents.com 22 Oct '11, 7am

I am not ashamed to admit that I am a Potato Parent. I am not pleased to admit it... but I am not ashamed. See... I didn't...

Let Your Customers Innovate "Identify a need......

designnews.com 26 Oct '11, 12pm

If your engineering team is looking for fresh, creative ideas, you may need to look no further than your customers. "It's ...