30 Oct '11, 2pm

The Advice Business - Does the adviser get more out of it?

Through the years I've had the privilege of serving on advisory boards and committees for government, academia, and industry. The work is unpaid, and sometimes there's a lot of it, but I've always gotten a great deal from it—working with the best and brightest is a crash course on important new technologies and strategies for using them. Sometimes, though, I wonder what's in it for the recipients of my advice. Are the benefits for them commensurate? The answer depends a lot on their expectations, which often reflect a blend of objectives. If you're asked to join the board of the local opera, it's clear that you're expected to contribute personally, and they don't want you to tell them what to stage. But other charities may have goals that are less obvious, and while you may be assured that they're looking for expert advice, you may discover that donations are what they rea...

Full article: http://spectrum.ieee.org/at-work/innovation/the-advice-bu...

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