31 Oct '11, 1am

Blog: NFC will be big in 2015: The growing market for NFC (near-field communications) for financial transactions...

The growing market for NFC (near-field communications) for financial transactions in smartphones could see annual shipments of NFC chips rise to more than 1.2 billion by 2015, says research from In-Stat. "As the costs of NFC chips decline, and NFC radios are combined with other chip functions, the cost to integrate NFC into handsets will be outweighed by the benefits," says Allen Nogee, research director at In-Stat. A factor will be the emergence in the market of so-called combo chips where NFC radio functionality is integrated with other technology such as Bluetooth. "For example, Bluetooth radios, which currently have 100% market penetration, can be integrated with NFC radios, making the choice to include NFC easy for OEMs," said Nogee. There could also be a move to new marketing applications. In-Stat suggests that retailers will begin pilot programmes in the latter part...

Full article: http://www.electronicsweekly.com/blogs/parallel-processor...

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