30 Nov '11, 4am

Ultrabook prices may fall 5-10% in 1Q12, say makers (Monica Chen / DigiTimes)

Although Intel hopes to keep retail prices below US$1,000, high costs for processors and SSDs make the target difficult, the sources said. In a 13-inch SSD-equipped model, the BOM (bill-of-materials) is estimated at US$690, OEM costs are US$100 and overall marketing/distribution costs US$150, resulting in a total of US$940, the sources indicated, adding, of key components, the CPU, 128GB SSD and panel cost US$175-200, US$140-150 and US$45-50, respectively.

Full article: http://www.digitimes.com/news/a20111129PD210.html

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