27 Apr '14, 9pm

Old #SupplyChain Dogs Find New Tactics From Marketing

Supply chain professionals likely don't recognize the names BlueKai or Silverpop. These companies built their technology to assist online marketing and advertising services. Earlier this year, Oracle acquired BlueKai, which manages data for online marketing services. Similarly in early April, IBM said it would acquire Silverpop, which offers a suite of cloud-based marketing services. These companies were built from the ground up to manage online data and services. Both have technology to create a major advantage for the electronics manufacturing supply chain. Jay Henderson, global strategy director of IBM Smarter Commerce division, said Big Blue continues to acquire online marketing technology that can "feed back up into the supply chain" to help manufacturing supply chain professionals with demand sensing and planning, along with shortening the replenishment cycle times b...

Full article: http://www.ebnonline.com/author.asp?section_id=1056

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