28 Jul '14, 4pm

Where is the Value? Where is the ROI? - EE Journal

Where is the Value? Where is the ROI? - EE Journal

One company might find that customers are willing to pay a monthly rate for something they simply see as cool: they’re paying to be seen. A lot of the early wearables are in this category; after all, for most healthy people, knowing how many steps you take doesn’t really save you any money somewhere else. Such a company is succeeding despite no hard ROI to the customer. Another company might be able to demonstrate, with cold hard calculations, that they’re saving their customers money – and yet the customers might balk at the concept of yet another monthly fee, even if it saves them money. This company might fail despite a demonstrable ROI to the customer.

Full article: http://www.eejournal.com/archives/articles/20140728-iotbiz/

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