30 Oct '14, 3pm

via @ebnonline Scaling #SocialMedia Programs to Maximize Value: What #Procurement Professionals Need...

Until recently, individuals more than organizations have found value in social media. It's time, though, for organizations to start to leverage these tools to do better business, from the C-suite through the business unit. Social channels, particularly Facebook and Twitter , have become customers' preferred contact points to laud and lambast companies. Consumers also cite social media as being one of the most trustworthy sources of information: Seventy percent of global online consumers always or sometimes take action on consumer opinions posted online , second only to recommendations from people they know. And social media has become the dominant venue for those recommendations as well. However, when content is viewed out of context and can't be tended to on a 24/7 basis, companies -- particularly Fortune 500 companies -- suffer from poor brand image and even legal woes. ...

Full article: http://www.ebnonline.com/author.asp?doc_id=275418&section...

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