31 Oct '14, 2pm

EBN - Hailey Lynne McKeefry - Spooky Spending: The Halloween Supply Chain. #supplychain #infographic via @ebnonline

Once focused on ghosts and ghouls, the American tradition of Halloween has given way to a focus on gaudy costumes for children, adults, and beloved animal companions, as well as, of course, sugar-filled treats and frightening decorations. That's amazing news -- as consumers are willing to spend billions to get the right look and the right individually wrapped candy. The vast majority of people in the US mark the occasion with 68.5% of Americans saying that they plan on celebrating Halloween . Clearly, at least for some manufacturers, Halloween has the potential to be a supply chain and logistics nightmare or a treat to the bottom line. Fronetics Strategic Advisors created the infographic below that lays out Halloween by the numbers.

Full article: http://www.ebnonline.com/author.asp?doc_id=275361&section...

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