28 Nov '14, 11pm

Potential Pot of Gold in Mobile Marketing

The mobile channel offers an exciting opportunity for marketers that are yet to be fully embraced. The prolific advancements in the mobile marketing industry over the years have expansively enriched the experience for the customers. The arrival of these services has also enabled marketers with a specific customer base to extend its market presence and escalate its business value. Mobile marketing is considered to be highly trackable due to the ability of consumers to respond directly and immediately. Moreover, this practice can be used to track the efficiency of other marketing channels by including a direct response call to action feature. In the last few years, mobile marketing has opened up new opportunities for enterprises to communicate and engage with their target audience in a more effective way. However, the potential of this tool has not been fully exploited due t...

Full article: http://www.eetimes.com/author.asp?section_id=36&doc_id=13...

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