24 Apr '12, 7pm

Simply Useful: IEEE’s round-up of tech #startups that pushed the “yes I need that now” button #DEMO12 #democon

Sitting in the audience at Demo Spring 2012 in Santa Clara, Calif., listening to 72 companies spend 6 minutes each trying to convince me that their gizmo or app or service or website is the next Instagram, I take careful note of trends (LINK), and smile at the fun (LINK) and the absurd. A lot of it is interesting, but with many startup companies targeting corporate IT departments on one end and socially connected 20-somethings who apparently need a lot of help finding friends and things to do on the other, it’s only occasionally that I spot something I really think that I, personally, need. This year, four companies pushed my personal “yes I need that right now” button. In no particular order, they were: —Zigmail . The founders of Zigmail seemed to be targeting their tool directly at me—their demo featured a “typical user’s” yahoo account, a secondary email used for retail...

Full article: http://spectrum.ieee.org/tech-talk/computing/software/dem...

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