27 Apr '12, 9am

Intel seeks help from supply chain in response to changes in Acer

Intel seeks help from supply chain in response to changes in Acer ultrabook plans Aaron Lee, Taipei; Joseph Tsai, DIGITIMES [Friday 27 April 2012] As Acer has announced plans to reduce the proportion of ultrabooks in its total notebook shipments from 25-30% to 12-20% for 2012, Intel has already begun to seek help from the upstream supply chain hoping to find solutions to respond to the notebook vendor's sudden change in strategy, according to sources from the upstream supply chain. Since ultrabook prices are still rather high, while only some global brand notebook vendors such as Acer, Asustek Computer, Toshiba and Samsung Electronics, are aggressively promoting ultrabooks, and most vendors have only placed limited resources to promote ultrabooks; Acer believes the above factors will delay demand for ultrabooks by 1-2 quarters. As for other brand vendors, Asustek estimates...

Full article: http://www.digitimes.com/news/a20120427PD210.html

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