27 Apr '12, 7pm

Kindle Fire表现出色,低价风潮估将持续

Amazon首季财报优于预期,Kindle系列产品功不可没。而除了电子书之外,Amazon CEO Jeff Bezos指出,Kindle Fire 是在Amazon .com销售表现最佳的产品。另外,研调机构comScore也同步公布研究数据指出,Kindle Fire在美国Android 平板电脑市场的销售占比已经超过50%。 comScore研究数据显示,Kindle Fire截至今(2012)年2月底为止,在美国Android 平板电脑的市占率已经成长至54.4%,另外Samsung Galaxy Tab排名第二,市占率15.4%,Motorola Xoom市占率则持续滑落至7%,排名第三,而华硕(2357)Transformer,和东芝(Toshiba)AT100则分别以6.3%和5.7%的市占率分居第四、第五位。 不过Amazon官方一直都没有公布过Kindle Fire的实际销售数字,且就供应链表现来看,其首季拉货力道明显不如去(2011)年第四季。 但基本上就Amazon首季财报表现来看,Kindle Fire的超低价销售策略看来并没有如市场担心的对Amazon带来显著伤害,而首季财报表现也可望消除投资人疑虑所带来的压力,进而支持Amazon持续以低价大举进攻平板市场。

Full article: http://www.eeworld.com.cn/xfdz/2012/0428/article_11477.html

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