30 Apr '15, 1pm

The Problem with #BigData, Part 2

The trick will be in how you perform the grading, and that is where I see business opportunity. But first, let me deal with some obvious objections. You might argue Google already grades content effectively by number of references from other pages, so searches from scratch will show first the most popular content. The problem is that popularity does not always correlate well with reliability. A search on any political hot potato will unavoidably rank more heavily on opinion than on careful research. The second problem is that a page rank search doesn't (easily) show when you have fallen into an echo chamber. If you are comfortable with the opinions you find, you are more likely to follow links around the chamber than start new searches from scratch. The result is that you often build a sense that you are reading widely-shared opinions rather than mutual paranoia. That's wh...

Full article: http://www.eetimes.com/author.asp?section_id=36&doc_id=13...

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