30 Jul '12, 10am

Warren Savage On: Catching up with Jack Browne

In today's fast moving flat world, the Internet provides indexed access to orders of magnitude more information than before. Reaching engineers and technical decision-makers today means not only leveraging the remaining technical media, but also promoting solutions effectively to users in their context. For IP companies, the most effective results come from sharing solutions that target the most interesting vertical markets with material benefit for the SoC design. For Sonics, providing the System IP functions and performance tooling means the SoC architect defines the desired user experience for an SoC with dozen's of IP cores; while the back-end Place & Route activities implement the architect's vision exactly. Having a common view of the planned architecture that matches the implemented architecture means that software development can be parallelized to shorten the over...

Full article: http://www.electronicsweekly.com/Articles/30/07/2012/5423...

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