31 Jul '12, 1pm

Apple captive Cirrus gagged: via @eetimes

Apple captive Cirrus gagged: via @eetimes

"But isn't it true that Cirrus is putting its life on the line by being Apple's captive? Once Cirrus loses Apple's account [which could happen], I can't imagine how possibly Cirrus can recover from such a devestating damage." I can't either, but what *can* Cirrus do? I'm sure they'd be happy to get more customers and diversify their revenue stream, but such efforts will be constrained by the need to take care of Apple first. Apple is the majority of their business, and they have every possible incentive to retain it. You may assume that they are talking to Apple daily about what it wants and what Apple plans to do in the future, and are actively working on designs intended to address Apple's expressed future needs. Can they lose the account? Sure. But given their current position, what would it take for someone else to take it away from them? What incentive would Apple hav...

Full article: http://www.eetimes.com/electronics-news/4391437/Apple-cap...

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