22 Oct '15, 3pm

Check out #GENIVI's new blog: "Maps and navigation are gold for automakers.''

Data is known as the gold of the 21st century. In the automotive context, this was clearly demonstrated by the recent acquisition of HERE , Nokia ’s maps and navigation arm, by a German consortium of automakers consisting of Audi AG, BMW AG, Daimler AG, and others. More and more drivers are trusting their smartphones for navigation features, and the automotive industry is massively deploying smartphone integration (see my previous blog ) to deliver these features in the car. So, why is it so strategic for automakers to control maps and navigation? And what makes the recent purchase of HERE so important for the automotive market? While some automakers have delegated navigation features to a connected smartphone, many others still see essential value in proposing in-dash, embedded solutions from the automaker. The latter understand that automobiles are about mobility and nav...

Full article: http://embedded-computing.com/guest-blogs/genivi-alliance...

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