27 Nov '15, 7pm

Augmented reality enters the dressing room: https://t.co/0ivfMk4iwH #AugmentedReality #shopping

Augmented reality enters the dressing room: https://t.co/0ivfMk4iwH #AugmentedReality #shopping

Ralph Lauren will test the interactive room in NYC. Oak Labs, a technology startup, raised $4.1 million in seed capital funded by venture capital firm, Wing Venture Capital to design a smart mirror that will be placed in fitting rooms of clothing stores and boutiques. The software will begin testing with Ralph Lauren in its Polo NYC flagship store on Fifth Avenue. When a customer brings an article of clothing into the fitting room, the smart mirror detects which item is in-hand through RFID (radio-frequency identification) tags and that piece is displayed on the device. It shows detail about the item, as well as the ability to request different colors or size in the article of clothing. But the smart mirror goes even further: it comes with its own style recommendations, suggesting other items in the store in hopes that you’ll purchase more when you’re virtually in control ...

Full article: http://www.electronicproducts.com/Internet_of_Things/Sens...

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