19 Sep '12, 2pm

Social Media: A Platform for Supply Chain Innovation? | | #supplychain #socialmedia

Tools such as Facebook and Twitter seem like the perfect solution to an age-old problem in forecasting: How do you communicate real-time supply and demand data from any point in the supply chain? And with the added benefit of mobility, social media could revolutionize supply chain management. Proponents of social media cite a number of advantages over typical networking solutions: They are open (meaning they are hosted on the Internet), portable, and instantaneous. The author Shawn Casemore writes in a CFO magazine article that social media can provide a platform for supply chain innovation. "Creativity and innovation are the staples of any leading-edge organization," he writes. "Engaging suppliers, such as through social media, is the best way to stimulate supply-chain innovation." The speed at which social media platforms can provide video, audio, and written communicati...

Full article: http://www.ebnonline.com/author.asp?section_id=1071&doc_i...

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