28 Apr '16, 9am

#electronics

#electronics

The firm makes ICs for inductive angle and position sensing . “We are delighted and honoured to receive this award in recognition of our overseas sales,” said founder and director David Ely. “This has been an opportunity for us to reflect on the company’s achievements over the past 9 years, and the many outstanding contributions made by our employees, partners, suppliers and customers.” Starting with a lead customer in Germany, the company is now also selling in the US, Portugal, India, Canada, China and South Korea, with a customer list that includes blue chip brands. The German customer, Turck, has created a range of contactless industrial position sensors. According to CambridgeIC, it faced a number of challenges in exporting, especially in dealing with large Blue Chip customers not used to buying from smaller suppliers – the answer was to use specialist sales managemen...

Full article: http://www.electronicsweekly.com/news/business/cambridgei...

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