28 Apr '16, 2pm

The MakerBot Obituary

The MakerBot Obituary

Stratasys, and by extension MakerBot, is a publicly traded company. Therefore, financial statements must be released to the public every quarter. The financials and sales figures are in the toilet, but even more damning is the value of the MakerBot brand. Like every aspect of a business, the value of the brand and reputation is tracked as an asset, and is called “goodwill” in company reports. For every quarterly report Stratasys has released after the acquisition of MakerBot, a goodwill impairment charge – a markdown on the value of the MakerBot brand – has been recorded. Including the 2015 yearly report, Stratasys has taken a total goodwill impairment charge of nearly one Billion dollars for MakerBot. Keep in mind Stratasys acquired MakerBot for $403 Million in stock. Stratasys has written off nearly double the value it paid through the failures of the MakerBot brand.

Full article: http://hackaday.com/2016/04/28/the-makerbot-obituary/

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