29 Jun '16, 8am

Imagination and 3Glasses promoting ray tracing for VR.

Imagination and 3Glasses promoting ray tracing for VR.

Imagination and China’s 3Glasses are to collaborate to promote ray tracing technology for virtual reality devices. Ray tracing technology enables more immersive games and apps with real-life dynamic lighting models that enable advanced lighting effects, dynamic soft shadows, and life-like reflections and transparencies, previously unachievable in a mobile form factor. Imagination’s PowerVR Wizard Ray Tracing IP represents the next major disruption in mobile and consumer graphics, delivering realism and performance at mobile power budgets and cost constraints. It is also scalable, making it disruptive to many markets beyond mobile, including next-generation game consoles where it will enable unique differentiation for manufacturers. “Earlier this year we demonstrated that our PowerVR Wizard GR6500 ray tracing GPU can achieve up to 50x the efficiency of a desktop GPU in a ra...

Full article: http://www.electronicsweekly.com/news/business/imaginatio...

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