29 Jul '16, 10am

Why Avnet wants to buy Premier Farnel: Arrow and Avnet, the behemoths of the distribution channel have a prob...

Why Avnet wants to buy Premier Farnel: Arrow and Avnet, the behemoths of the distribution channel have a prob...

They are taking very different routes right now. Arrow has chosen to purchase electronics publications and websites, most recently EETimes in the US, rationalising that this is where design engineers turn to garner information on new products, new technologies and where, if they wish, become part of a community sharing ideas. Avnet’s bid to acquire Premier Farnell has the same rationale with of course the asset of being able to sell the product in the low volumes typical for project starts. Engineers I speak to like the websites of the high service distributors – Premier Farnell, RS Components, Mouser Electronics and Digi-Key being the big players. There they find pages packed to the gunwales with a rich depth of products, augmented by a cornucopia of technical back-up – white papers, videos, application notes and even a telephone help line for any urgent assistance. Suppl...

Full article: http://www.electronicsweekly.com/news/why-avnet-wants-to-...

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