29 Jul '16, 1pm

#iot leads to massive increase in impulse purchases by #consumers

The advent of what Javelin describes a “contextual” consumer who relies on IoT and other mobile devices creates an environment for greater impulse purchases; they will increasingly gravitate to using payment forms that offer the easiest, fastest and most secure payment methodology, particularly one that also integrates shipping/billing addresses as this removes the challenges of typing on a smaller phone keyboard. The research firm is forecasting that by 2020, almost half of all dollars spent online will come from online purchases made using a mobile device by fueled by contextual shopping and increasing reliance on mobile devices.

Full article: http://www.ebnonline.com/author.asp?section_id=3479&doc_i...

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