31 Jul '16, 8am

Should #Automakers be more like #Apple and #Google?

There was a time when someone mentioned cars and most people thought of the Big Three -- GM, Ford, and Chrysler. Then Japanese manufacturers like Toyota and Nissan came into the mix. Then BMW, Audi, and so on ... now you even add Tesla to the list. But there are two other companies breaking into the automotive space who are having a major impact on how automakers think about their products -- Apple and Google. If you have a newer vehicle you probably already have Apple or Google in your dashboard either in the form of Apple Car Play or Android Auto. It's no secret that Google is leading the way in self-driving cars, and if the rumors are true Apple is pulling in automative engineering talent from all over to create an automobile of its own. So in an age where a search engine giant and a consumer software/hardware company are playing around in the automotive space, automake...

Full article: http://www.designnews.com/author.asp?doc_id=280712&sectio...

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