14 Apr '17, 11am

Burger King Scores Free Advertising from Google Home with a Whopper of a Hack

Burger King Scores Free Advertising from Google Home with a Whopper of a Hack

Advertisers are always trying to stuff more content into a 15 or 30 second TV spot. Burger King seems to have pulled it off with a series of ads that take advantage of the Google Home device sitting in many viewers living rooms . It works like this: The friendly Burger King employee ends the ad by saying “Ok Google, what is the Whopper burger?” Google home then springs into action reading the product description from Burger King’s Wikipedia page . Trolls across the internet jumped into the fray. The Whopper’s ingredient list soon included such items as toenail clippings, rat, cyanide, and a small child. Wikipedia has since reverted the changes and locked down the page. Google apparently wasn’t involved in this, as they quickly updated their voice recognition algorithms to specifically ignore the commercial. Burger King responded by re-dubbing the audio of the commercial wi...

Full article: http://hackaday.com/2017/04/14/burger-king-scores-free-ad...

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