24 Apr '17, 4pm

#HM17 @adidas and @Siemens set to collaborate in the digital production of sporting goods

#HM17 @adidas and @Siemens set to collaborate in the digital production of sporting goods

The adidas SPEEDFACTORY heralds a new era in the manufacture of sporting goods. It opens doors for the creation of products which are more closely in touch with the consumer and are completely unique to their fit and functional needs. The manufacture of individual sporting goods calls for flexibility in production and rapid integration of new technologies. As the world market leader in digital factory automation and simulation solutions, Siemens is bringing invaluable expertise to the table. A "digital twin" of the SPEEDFACTORY will allow the entire production process to be simulated, tested and optimized up front. Merging the virtual and real worlds will help shorten the time to market, bring greater flexibility and provide improved manufacturing quality and efficiency. "Everything we do is focused on our consumers. They demand the highest level of individuality and quali...

Full article: http://www.siemens.com/press/en/pressrelease/2017/digital...

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