31 Dec '12, 2pm

The Man With Designs on Us: Behind the magazine's new look and logo

The Man With Designs on Us: Behind the magazine's new look and logo

Fourteen months ago, when we went looking for a designer to redesign the print edition of IEEE Spectrum , Senior Art Director Mark Montgomery considered candidates very carefully. In the end he chose Oakland, Calif.–based Carl DeTorres, and in this issue you will see the results of that choice. Growing up in Southern California in the 1980s, DeTorres became hooked on books about space travel, robots, architecture, and other tech-sci subjects. He especially loved the diagrams, and in time, it turned out that his natural talents ran more toward art than math. After getting a bachelor’s degree at the California College of the Arts, in San Francisco, he worked for four years as an art director at Wired . In redesigning Spectrum ’s print edition, DeTorres worked closely with Method New York, the firm that was in the process of redesigning Spectrum ’s website. Out of that collab...

Full article: http://spectrum.ieee.org/at-work/innovation/the-man-with-...

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